At W2PR we focus on key industries such as film, television, personal, hospitality, entertainment, sports, lifestyle, beauty, and luxury. This allows us to perfect these fields and gives you, the client, the utmost unsurpassed service.
MARKETING & PUBLICITY PLANS We believe that PR does not happen overnight and creating this plan is a great timeline of what to expect when starting a strategic publicity program with us. Your publicity plan is one of the most important plans besides your business plan. We will work with you on your ideas to promote your company/brand, the media exposure you desire and your long-term goals.
EVENT PLANNING & PRODUCTION From creative ideas and planning, to production and execution, we handle the details to ensure that our clients receive maximum results. Corporate, personal, holiday, grand-openings, festivals, fashion… you have the idea, we have the reality. Venue booking, ticket sales, food & beverage, vendors, sponsorships, accommodations, entertainment… we can do it all. In addition, we also develop events that create buzz, coupling them with strong traditional PR techniques that increase your branding with thousands of consumer impressions.
PRESS RELEASES & MEDIA OUTREACH We aim is to attract favorable media attention to our clients and/or provide publicity for products or events marketed for our clients. Our professional writing team will create and distribute your company press release while spearheading a comprehensive media campaign to have your product/service on TV, radio, print and online. We believe in the “let’s build a relationship” approach. We don’t just send out a pitch or press release. We build the relationship between the media, journalist, producers, etc. for them to understand our client’s product/service for superior exposure.
SOCIAL MEDIA With the extreme success and rapid growth rate of social media, we believe that every company should be “in the loop”. From the creation and management of Facebook fan pages to the expansion of one's Twitter following, W2PR will “like” for you to trust our “tweets” while staying LinkedIn on YouTube.
PROMOTIONAL/GRASSROOT STRATEGIES We’ve worn the silly costumes and done flash mobs in the middle of the streets. No matter how silly an idea for a promotion might be, it gets people talking. Reaching the target demographic for your product/service and implementing a grassroot campaign is only going to help your brand build strong, lasting relationships with that specific group or community to care so much about what you are doing that they become your cheerleaders and most vocal supporters.